As you probably know, we changed the name of our online travel service from Vailoma to TripSay. The rationale behind the name change was to get a name that’s easier to remember and that gets associated with travel also by people who don’t speak fluent finnish.

Anyway, it seems that an other travel start-up changed their name at almost the same day. This coincidence is clearly a sign of an emerging pattern in start-up space. As Tim Hughes of The BOOT puts it:

A new start up pattern is emerging overnight in the content space. First you form a team, then you get a little funding, put out a beta site and generate some buzz. Then, naturally, you change your name. Within days of each other we had news that community and guide content player Vailoma is now called TripSay (announcement) and content/review aggregaor Kango is now called UpTake (announcement).

Yes, naturally. :-) Have to agree with Tim’s analysis. As I wrote in the comments, I wonder if we’ll get more followers to this pattern…