I was asked to speak at the Creative Lapland Seminar in Rovaniemi.

The seminar is about experience economy and tourism. In their words:

Although experience has become an everyday buzzword, most businesses do not know how to change the core business processes to render customer experiences. A holistic multi-sector approach is a key for successful experience product development; the best innovations are created by exploiting the broadest creative potential and breaking the boundaries between industries like tourism and content industry or ICT and cultural production.

Sounds good! At TripSay we place special interest in combining experiences with travel. We think that travel is about experiences and not about booking the cheapest flights. We are building a service for sharing those experiences with trusted people.

I’m going to speak about travel industry transition to digital age and travel community building through social media. My presentation title is “TripSay – customer engagement in social media”.

All speakers are listed here. Speakers include C. Michael Hall (New Zealand) whose presentation is titled “Innovation value creation points in tourism firm” and Erik Hedblad (Sweden) who gives an inside view to tourism entrepreneurship in Åre ski resort.

The seminar takes place in the end of April (17th and 18th). I guess there won’t be any snow in Rovaniemi when I’ll be there. Spring will come even to the arctic circle (but not to the south? Heathrow Airport is struggling with the recent snowfall).