Stephen Joyce wrote a great post on how Groupon advertising works. He offers insight into Groupon’s impact on sales and profitability from a local small business’s perspective. The bottom line is: you’re gonna lose! Groupon is the 2-year-old group buying service that has received a great amount of attention (and a billion $ in venture …
Tripadvisor really knows how to monetize travel. And according to a post on Techcrunch: “It’s more or less the worst experience in the world for an end user.” The worst end user experience somehow generates spectacular growth: Tripadvisor’s revenue for Q3/2010 grew by 40% from 2009 (.pdf). It means their revenue for 2010 will be …
Russia is big in social media. According to Natalya Koroleva from Редкая марка (a marketing agency in Moscow): Russia ranks first in the world in social networks involvement Huh? 1st? Don’t know if that can be true. But after Natalya’s presentation I’m convinced that the russian Internet or Runet is worth a closer look. It’s …
Google Maps and hotel data fit together extremely well. Seeing the hotels on a city map along with the most interesting sights (and airports etc.) makes choosing the most suitable accommodation a breeze. Instead of scrolling through long lists of hotels ordered by popularity or profitability, you can pick the hotel next to your favorite …
Google has been reported to be in talks to pay $1 billion to acquire ITA Software – a software company specialized in travel industry. ITA’s customers include Kayak, Tripadvisor, and a number of major airlines. The acquisition would enable Google to become the metasearch for travel information such as flights and accommodation. Considering Google’s vast …
Earlier this year the Tourism Queensland, Australia posted a job announcement for the Best Job in the World. The idea was to promote Queensland as travel destination through multiple media channels, heavily including social media. Applying for the job became a competition, and boy did that competition get coverage on press! Kevin May wrote an …
Noun: green travel [green tra-vul] 1. Having fun while making the world a better place. 2. Adventures that money can’t buy. – also ecotravel, ecological travel Green travel helps protect the nature. You travel to the Great Barrier Reef to experience the clean waters, colorful corals, and a myriad of different fishes. The locals make …
I travel somewhat often and mostly by plane. And I’ve been worried about the ecological impact of flying. Thus I was happy to find out about a list by Finnair (the biggest finnish airline). Finnair claim that carbon emissions can be cut by up to 30% by following these three simple rules: Choose modern airplanes. …
I thought these things happen only in books. What we have here is a battle between two very interesting travel businesses! I’ve read many business strategy books about how companies innovate to beat their competition and update their strategy according to market changes and apply game theory to best utilize their competencies and so on. …
Opodo(*) made a study of their bookings of January 2009. Comparing with the same period last year, it’s apparent that short city breaks in the eurozone are not this year’s things. The trend is that people are traveling to the southern hemisphere and that people are taking one longer holiday instead of a few short …
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