Selling Ads: Viewability Metrics
Much of the consumer internet is “free” to use, that is, it’s based on selling advertisement inventory to advertisers. In most cases, advertisers pay for clicks (Cost-per-click, CPC) or impressions (Cost-per-mille i.e. cost per thousand ad impressions, CPM). Now there’s a rising star: Cost per viewable impression, CPMv. Why is this important? Because it drives quality and fairness. …