I’ve always thought that I know pretty well how to navigate media. That I can immediately tell if a piece of content is an advertisement. After all, understanding the difference between ads and journalism is a crucial part of media literacy, right? Then I read Wired’s story “How BuzzFeed mastered social sharing to become a …
Many online publishers in Finland have asked me who’d be the best partner for selling their ad inventory. It’s a crucial question. The right media sales partner can multiply the value of your ad space, and help you in developing an offering that adds value to both the big brand advertisers and your audience. Here’s …
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Opodo(*) made a study of their bookings of January 2009. Comparing with the same period last year, it’s apparent that short city breaks in the eurozone are not this year’s things. The trend is that people are traveling to the southern hemisphere and that people are taking one longer holiday instead of a few short …
Continue reading ‘Travel Trend: City Breaks Down, Southern Hemisphere Up’ »
Regards from the sunny Barcelona! The European early stage investment forum (Easy) was organized in Barcelona this time and I was here representing TripSay. The forum aims at matching startups with business angels around the Europe to create cross-border investment opportunities. Sounds complicated, huh? In reality the event worked quite well. The organizers had invited …
As you probably know, we changed the name of our online travel service from Vailoma to TripSay. The rationale behind the name change was to get a name that’s easier to remember and that gets associated with travel also by people who don’t speak fluent finnish. Anyway, it seems that an other travel start-up changed …
In these digital times it sometimes helps to explain things in analog terms. How to tell about a web 2.0 start up to people who associate business on web with selling dog food at a loss to huge number of potential (vs. buying) customers? One solution: find an analogy from the “real” world. Here’s my …